In the post-war era, Attilio Bindi’s creativity and passion lead to a remarkable innovation that forever changed the meaning of dessert. Bindi desserts became not only a sweet to be enjoyed, but also a service – a novel idea for that time. Bindi earned a reputation for producing popular cakes and pastries of unprecedented quality. Soon Bindi took a unique step and became the exclusive dessert supplier to the finest restaurants in Milan. Means of delivery from the pastry shop to the growing client list? A humble bicycle.