Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry. Overall responsibilities:

• Responsible for the overall Commercial and Finance metrics for the state
• FY volume delivery, availability targets, customer marketing planning & execution, budget management, monthly reports & review meetings.
• Manage the overall distributor relationship and work seamlessly with the distributor team to deliver the Campari India business plans for the imported & domestic brands.
• Build & maintain relationships with trade (on trade – retail) ,key accounts (outlet owners , managers , bar staff , operations) key influencers & decision makers to help deliver our business & marketing agenda.

KPIs :

• Lead the Key Accounts + Customer Marketing strategy & execution for Goa “Estimated 100 Outlets”
• Trend Leading Accounts in on trade & retail which deliver both image & volume for our portfolio
• Number & List of Outlets to be shared city

P&L of the Goa Key Accounts

• Investment strategy / outlet level plan for must have outlets (sell in schemes, sell out plans, contracts etc.)
• Outlet priority basis outlet business opportunity & budget availability.

Volume Delivery

• Outlet industry view for volume & market share planning
• Understanding of outlet business (consumer / occasions) to plan relevant brand lead
• Must have accounts & good to have accounts: Define , lead & execute the ‘Listing Target’ by brand
• Menu listing (Correct Pricing, Signature Serves, Customized Menus, Cocktail Pages)
• Back bar placement / shelf facings
• Relationships
• Hotels: Banquets , Restaurant , Bar to tap all opportunities
• Stand Alone : Owners, Managers , Bar Staff
• Retail : Owner, Key Salesperson

Training Agenda (Bar Staff & Key Counter Ambassadors in Retail)

• Build an ecosystem of trade influencers in Goa, build relationships & create a sense of passion for our brands within the trade community
• Training Target (FY list of outlets, number of staffs, calendar)
• Incentive planning & deployment
• End to end execution of the training modules supported by the local training agency
• Toolkits will be provided by head office

Customer Marketing initiatives for Key Accounts

• POSM Planning & Execution
• Planning, Deployment & Maintenance of available brand assets in relevant on/off trade outlets
• Customize visibility initiatives for outlets
• Explore opportunities in image outlets in both on & off trade
• Brand walls, wall bays , shelf in shelf , festive gandolas etc
• Scale , Budget , Design toolkits will be shared by HO

Activations

• Planning & deployment of the brand activation calendar shared by head office
• Customize & implement bespoke activations in select outlets (as per brand guidelines)
• Brand theme activities: Sundowners, Pool Parties, Cocktail Week, Negroni Week, Father’s Day, Valentines, Whisky Appreciations, etc
• Plan relevant outlets for GWP deployment – Track outcome as per set KPIs
• M&E of all activities, share learnings & insights for future planning

Brand Experiences:

• Explore brand experiences, sponsorship opportunities for trials & awareness – Outlet owners, influencers in the field of F&B , fashion & lifestyle, other relevant areas as per our brand positioning .
• Develop new customer contacts consisting of decision makers and business influencers for the Company’s various product and service offerings – new launches, competition tie ups etc
• Design and deliver customised presentations to outlets & event partners (Wedding planners, MICE planners, Chefs etc ) to expand on the benefits of the company’s service and product offerings e.g. Aperol Bars at day events ( Mehndi’s @ Weddings ) , Cocktail Bars @ Corporate events – “WIN Business opportunities with creative & experiential thinking”
• Actively follow-up on proposals, to ensure customer satisfaction/clarity of all deliverables of the Company’s offering and timely closure of partnership.
• Secure & help others secure orders to ensure achievement of both personal and regional business plan targets.
• Lead the key account sales - including full control of the sales process (stock management, outlet identification, proposal development, writing and delivery, project costing, closing and contract negotiations).
• Undertake special assignments from time to time as guided to develop business plans for new products and markets e.g launch of new brand, sku , category
• Drive innovative, creative and compelling proposals that represent best company and industry practice.
• Promote the Company’s products and services to market segments whose requirements match the benefits of the Company’s offering e.g. Corporate gifting packs during Diwali , X’Mas , Weddings etc

Our commitment to Diversity & Inclusion:At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law. Note to applicants:Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question. Notice to third party agencies:Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency