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Brand Ambassador - NSW

Campari America

Campari America

Marketing & Communications, Customer Service
Sydney, NSW, Australia
Posted on Thursday, February 8, 2024
Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

General Description Of The Role

The Brand Ambassador will play a crucial role in inspiring, engaging and educating our consumers, customers and Camparistas on our brands, and the categories they play in. This involves building relationships, driving brand awareness and contributing to the overall success of our marketing strategy.

Mission and Objectives

In line with the Australian Business Unit’s Mission to “Challenge Australians to discover richer drinking experiences”, the Brand Ambassador role seeks to; Engage and Educate (Australian & New Zealand) bartenders to become genuine Advocates for our brands and company.

Key Responsibilities And Activities


  • Support Field Sales Teams & State Based Trade Activation Team (engage customers, develop partnerships, support ranging’s, increase/maintain/secure/foster key trade relationships);
  • Support National & State Account Team (customer conferences, customer trainings, consumer tastings);
  • Assist Marketing with planning, coordinating, and executing, brand led activations (consumer events, brand specific trade shows, content creation, photoshoots);
  • Provide trade media recommendations where required;
  • Build & execute a best-in-class advocacy program for Campari Academy.


  • Develop, deploy, roll-out and facilitate, against Team Vision, the full Campari Academy Masterclass Program;
  • Assist in creating training content, tools, and learning materials for the Campari Academy;
  • Assist Marketing to develop signature drinks, tasting notes & product copy for CA’s portfolio;
  • Educate Campari employees on product attributes, history and usage;
  • Educate Bartenders (all levels) and influential bar managers on portfolio brands, category and beverage industry notions through a detailed 12-month Training Program (NAG – BAG alignment).


  • Support Local Bartender Community through the Campari Academy.

Digital Marketing

  • Assist the Trade Advocacy Manager in building an engaging digital ecosystem that aims to build the Campari Academy CRM;
  • Support the Social Media Manager in developing trend leading and engaging social media content;
  • Maintain a Campari Ambassador social media presence that communicates with bartenders Australia wide to inspire, engage and grow the Campari Academy brand.

Key Relationships

Internal: Reports to National Bartender Advocacy & Engagement Manager who reports to the Customer Marketing Director.

The State Brand Ambassadors (SBA) will be key members of the Customer Marketing Team and will have a close working relationship with the State Commercial Field Teams.

The SBA will also support the National On Premise Business Manager, National Business Managers, National Account Managers in developing key customer relationships.

The SBA will also have a close working relationship with the Marketing Team and Brand Managers within it

The SBA will build a relationship with National off premise business managers to continue to support retail partners

External: Key Operators and Influencers in the On Prem. A and A+ Bartenders. Trade Media personalities and occasionally PR, Creative, Experiential agencies.

Experience Required

  • Liquor Industry experience essential, with strong On-Premise focus;
  • Knowledge of the Liquor industry and regulatory environment, and communication guidelines;
  • Strong relationships in On Premise and Bartender community;
  • Training Leadership roles an advantage;
  • Social media acumen/ understanding of digital communication;
  • Experience in event planning or coordination is valuable;
  • Candidates with experience in content creation, including teaching content, are encouraged to apply.

Education / Professional Qualifications

Degree or qualification in marketing is desirable but not essential.


  • Public Speaking and presentation skills
  • Training Skills – with an understanding of delivering key learning outcomes & competencies
  • Expertise in mixology
  • Ability to create cocktail lists across all levels of the On Premise
  • Ability to convey passion for our brands
  • Ability to network and build strong relationships
  • Brand and consumer led awareness
  • Industry knowledge of local and international brands & competitors
  • Awareness of local and global market and consumer trends (ideal)
  • Knowledge of digital marketing platforms and social media execution
  • Bar management acumen

Functional Competencies

Product Knowledge – In depth knowledge of Campari brands, from product usage to demographics of consumers for each brand. This competency directly links to the Camparista program which includes three levels of knowledge; Camparista, Camparista Red Passion and Camparista Grand Master. This role is expected to achieve Grand Master level.

Presenting and Communicating - Able to present information, ideas and proposals and communicate in an influential, confident, clear and open way with both internal and external stakeholders

Relating and Networking - The ability to establish relationships both inside and outside the organisation as well as cultivating a wide range of contacts that lead to a greater ability to source information and build competitive advantage.

General Competencies

Work Results & Execution – Pays attention to details; Achieves key objectives and meets the defined deadlines; Is highly productive and delivers high-quality; Works effectively under pressure or heavy workload, balances multiple projects; Accepts new and greater responsibilities

Initiative and Judgement - Prioritizes own work efficiently; Takes direction without being prompted; Knows when to consult and when to act independently; Keeps management and peers informed of status and potential problems; Handles confidential information appropriately

Consumer/Client Focus - Understands consumers / customers / internal clients’ needs; Provides all customers with solutions that best meet their needs; Proactively anticipates future needs and seeks out opportunities

Communication and Team Work - Communicates persuasively and passionately; articulates ideas clearly ; Demonstrates effective relationship skills; Responds well to constructive criticism; Obtains acceptance and takes action for ideas; Is an active contributor to the team

Ability to Learn - Shows curiosity and interest to be exposed to new situations / challenges; Quickly acquires and puts into practice new knowledge, behaviours and skills

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.