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Territory Sales Specialist - Metro NYC

Campari America

Campari America

Sales & Business Development
United States
Posted on Saturday, June 1, 2024
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General Description of the Role

The Territory Sales Specialist will serve as local brand advocate. This role will foster relationships in key targeted accounts, brand activation & brand education. The Territory Sales Specialist will educate trade and consumers/shoppers on the brands, build brand affinity, influencing how to use it to elevate cocktails, and drive trial and awareness. The role will focus on new and existing key cross-cultural accounts in its target subchannels.

Key Responsibilities and Activities

Key Account Management

  • Develops strong working relationships with influential cross-cultural accounts (on and off premise) in an assigned geographies with diverse representation.
  • Provides key accounts with compelling selling stories and/or programming initiatives to grow distribution, shelf management, and depletion activity of our brands with a specific focus on Cognac, Tequila, and Cordial’s.
  • Identifies new key account opportunities for our brands.
  • Delivers fact based selling presentations to on and off premise sub channels.
  • Ensures the execution of in market programs in targeted influential cross-cultural key accounts.

Brand Activation

  • Works in conjunction with Campari’s Marketing and Channel & Customer Marketing Departments to assist with the planning and execution of creative, local events that increase the presence and visibility within the target market.
  • Drives trial & awareness via trade & consumer samplings. Offers and schedules tasting events, menu, and cocktail creation in assigned key accounts.
  • Works within guidelines defined by Campari PR team to increase brand awareness of our portfolio through social media and social networking sites.
  • Helps drive brand visibility and awareness through merchandising and POS placements.
  • Assists in planning and execution of key local/ ad hoc events

Trade Education and Staff Trainings, Off & On Premise

  • Communicate relevant consumer focused programming and campaigns to the trade community, including:
  • Educate trade and consumers via ad-hoc events in area, as requested by local teams (Off/On Premise)
  • Support sales division teams with distributor/customer meetings (GSMs), work withs and trade events
  • Include mixology and tasting as medium to reinforce brand message and quality

Community Rapport Building

  • Establishes and nurtures relationships with key community members, local businesses, and potential customers within the territory. This includes attending local events, participating in local business associations, and visiting businesses regularly.
  • Actively participates in community events and initiatives to increase brand visibility and credibility, such as, sponsoring local events, volunteering, or partnering with local non-profits.
  • Understands the needs and concerns of the community and advocate for them within the company. Use this understanding to inform sales strategies and product development.

Budget, Planning and Reporting

  • Works in collaboration with State Manager to understand and support Customer Business Management tool and processes
  • Responsible for managing within an assigned budget
  • Contributes to the annual budget planning cycle
  • Reviews post-evaluation reports and sell-out data to provide insights for continuous improvement
  • Monitors and reports competitive supplier or other volume increasing activity in assigned key accounts.

Experience Required

  • 1 to 3 years of experience in alcoholic beverage sales.
  • Marketing, promotion, event management and/or sales merchandising experience preferred
  • Must be 21+ with a clean driving record

Education / Professional Qualifications

  • Bachelor’s degree preferred, or equivalent experience

Essential Job Functions

  • Ability to work weekends and extended workdays (to generally 3+ nights in various account activities).
  • Make in person presentations – communicating verbally information about Campari’s brands and portfolio.
  • Access online data and review/analyze for information,opportunities within key accounts and assigned geography – generally 2-4 days per week.
  • Must have a motor vehicle and possess a valid driver’s license.

The expected base salary for this position ranges from $90,000 - $95,000. Salary offers are based on a wide range of factors and considerations. In addition to base salary and a generous employee benefits package, employees are eligible to receive a discretionary bonus as well as an annual car allowance.

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.