Brand Manager Aperol and Sarti [TEMPORARY CONTRACT]
Campari America
Marketing & Communications
Brussels, Belgium
Posted on Wednesday, August 21, 2024
Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.
Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.
Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.
Want to be a crowd-stopper rather than a crowd-pleaser? Become a Camparista
At this point, you may not know exactly what it takes to be a Camparista, but you have the makings to be one of us. We’re the independent minded and passionate achievers in the spirits' industry, innovating the iconic.
Be Part of Our Signature Mix.
THIS POSITION IS A TEMPORARY REPLACEMENT FOR 6 MONTHS.
Role Overview
Campari Benelux is looking for a Brand Manager to join and further strengthen its dynamic Marketing team. The Brand Manager will be in the lead of Marketing activities related to Aperol and Sarti brands, reporting directly to the Marketing Manager Aperitifs and in close collaboration with the Channel and Customer Marketing team members. He/She will play an essential role in shaping the future of Campari Benelux Italian Icons portfolio. His/her contribution will be key in the development and execution of comprehensive annual brand plans through active collaboration with a cross-functional team of passionate Camparistas.
Key Responsibilities And Activities
Brand Building and Planning
Functional
At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.
Note to applicants:
Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.
Notice to third party agencies:
Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.
Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.
Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.
Want to be a crowd-stopper rather than a crowd-pleaser? Become a Camparista
At this point, you may not know exactly what it takes to be a Camparista, but you have the makings to be one of us. We’re the independent minded and passionate achievers in the spirits' industry, innovating the iconic.
Be Part of Our Signature Mix.
THIS POSITION IS A TEMPORARY REPLACEMENT FOR 6 MONTHS.
Role Overview
Campari Benelux is looking for a Brand Manager to join and further strengthen its dynamic Marketing team. The Brand Manager will be in the lead of Marketing activities related to Aperol and Sarti brands, reporting directly to the Marketing Manager Aperitifs and in close collaboration with the Channel and Customer Marketing team members. He/She will play an essential role in shaping the future of Campari Benelux Italian Icons portfolio. His/her contribution will be key in the development and execution of comprehensive annual brand plans through active collaboration with a cross-functional team of passionate Camparistas.
Key Responsibilities And Activities
Brand Building and Planning
- Responsible for Aperol brand planning and execution, translating strategies into action plans locally relevant for Benelux
- Lead Sarti launch support and execution plan, leveraging on the Aperol Best Practice model
- Coordinate and ensure excellence in brand plan implementation & activations “from A to Z” (Media planning, ATL, BTL, brand equity development, consumer experiential, on and off trade execution support, digital initiatives )
- Develop catchy Consumer Engagement activities in close collaboration with the Digital Marketing Manager and the Experiential Manager
- Work closely with Global Strategic Marketing teams by providing local market insights
- Collaborate with Off trade and On trade departments in the plans' execution
- Collaborate with agencies in plans execution (ATL, media, PR, social media, activation)
- Collaborate with the global teams on the strategies and execution of the locally resonant initiatives
- Lead integrated communication planning process within brand parameters, achieving performance objectives
- Ensure all materials are consistent with strategy, on time & within budget, legally compliant and developed with input from all relevant internal stakeholders
- Participate in and/or selectively lead other assigned projects important for brand or portfolio development
- A&P budget management
- Manage Consumer research projects (quali, quanti and analysis)
- Analyse and understand drinks and consumer trends and translate it into brand strategies
- Analyse and monitor brand development (KPI’s, brand tracking, improvement cycles, ROI measurement)
- Generate consumer insights and intelligence to inform strategy and execution
Functional
- 3–5 years' experience in marketing as Brand Manager
- Degree in Marketing, Communication or Commercial Science. International background (Erasmus, travelling) is a plus.
- Experience in FMCG sector and / or premium / luxury brands is preferred
- Excellent knowledge of the full marketing mix (ATL, BTL, social media campaigns, PR and influencers, media planning)
- Digital native & passionate: high interest in new media / new communication technologies, displaying good experience of social media, search, display, email, and social listening tools
- Fluent in English, Dutch, and French
- Proficient in Word, Excel, and PowerPoint
- Experience in using syndicated research (i.e. Nielsen)
- Creative thinker who can champion the brand and bring it to life
- Self-organized and autonomous, with a strong problem-solving approach and entrepreneurial mindset
- Thrives in an entrepreneurial environment that is fast-paced and able to adapt to changing situations
- Enthusiastic, dynamic with a “can-do” mentality, with an innovative, creative and out of the box approach
- Ability to identify problems and offer solid, fact based recommendations
- Ability to interact and influence internal and external stakeholders at all levels to create cross-team collaboration while driving projects to conclusion
- Excellent verbal and written communication skills; strong presentation skills
At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.
Note to applicants:
Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.
Notice to third party agencies:
Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.