head of media & customer communication
CitizenM Hotels
This job is no longer accepting applications
See open jobs at CitizenM Hotels.See open jobs similar to "head of media & customer communication" Italy-America Chamber of Commerce.Marketing & Communications, Customer Service
Netherlands
Posted on Wednesday, September 4, 2024
citizenM is looking for an enthusiastic head of media & customer communications, unlocking the next opportunity for citizenM. You will lead the Media & Customer Communications Marketing function, responsible for the strategy and day-to-day function of all campaigns optimised against awareness, reach, engagement, membership sign-ups, and revenue.
In this dynamic role, you will use your experience to drive our media and customer engagement strategies, and elevate our communications to the next level with an omnichannel, customer-first approach. This role is pivotal in driving the Customer Relationship Management (CRM) team and overseeing paid marketing initiatives such as display advertising, radio, out-of-home (OOH) campaigns. The ideal candidate will have a strong background in CRM, solid understanding in media planning, customer engagement, and a passion for creating impactful marketing campaigns that drive customer growth.
Given the high importance of this role, we are looking for a servant leader who can inspire a Team of 4, a solid marketer with a clear passion for digital innovation, extensive experience in product marketing, and a love for the travel industry.
- Department
- commercial
- Employment Type
- Permanent - Full Time
- Location
- Netherlands, Voorschoten
- Workplace type
- Hybrid
- Reporting To
- director of growth and marketing
Key Responsibilities
- Conduct market research to identify the best media placements and CRM tactics for reaching our target audience.
- Develop and execute comprehensive marketing strategies across multiple channels, including CRM, display advertising, radio and out-of-home (OOH).
- Management of the Media & Customer Communications team, including agencies.
- Negotiate with media vendors to secure the best rates and placements for advertising campaigns.
- Monitor and analyse the performance of campaigns, adjusting strategies as needed to optimise results.
- Collaborate with creative teams to produce compelling and effective marketing materials for various media channels.
- Work closely with the marketing, sales, and product teams to align media and customer communication strategies with overall business objectives.
- Coordinate with analytics teams to measure and report on the effectiveness of marketing and CRM initiatives.
- Act as a growth coach to team members, providing guidance and mentorship to help them develop their skills and achieve their career goals.
- Contribute to the commercial success of top line revenue, direct revenue, secondary revenue (F&B, meetings and groups), and membership growth.
Qualifications / skills
- Experience in B2B/B2C product marketing and CRM.
- Proven success in creating and executing robust Marketing strategies.
- Extensive experience with Paid Media and Attribution models (last click, econometric study, awareness studies).
- Motivated self-starter, process-oriented with high attention to detail
- Target and & driven team leader
- Familiar with Agile methodologies
- Approachable, inspiring, collaborative team leader who loves to work hard and play hard
What's in it for you?
- citizenM experience nights for you (and friends and family)
- Personal and professional development opportunities and programs
- Latest tech devices and all the tools you need to be successful in your role
- Commuting travel costs covered (by car or public transport)
- Pension and cycle-to-work scheme
- Subsidized fresh daily lunches at our support office
- Flexible public holidays
- Employee assistance program
- Varied team days and social events (from food trucks and quizzes at the office to parties on boats)
- Spacious office in a historic building surrounded by gardens
Location / hours
- Voorschoten Support Office. Hybrid working is possible, two to three days in the office per week. Not fully remote. This is a full-time role.
About citizenM
citizenM is an affordable luxury hotel chain for mobile citizens of the world. With a style that will knock your socks off, we offer citizens a real home from home, plus the world’s fluffiest pillows. Our typical guest is a frequent traveler who is quality and design-driven, and value-conscious. We currently have hotels in the Netherlands, France, UK, Switzerland, Denmark, USA, and Asia, with more to come soon. We are proud to put hospitality back into the hospitality industry and have received numerous awards for our groundbreaking approach. We like to do things differently. This means our hotels are not traditional… and neither are our support offices. We're open-minded, with kind hearts and global minds.
We actively seek applications from qualified individuals and groups who are under-represented in the workplace, whether in relation to religion, ethnicity, age, gender identity, sexual orientation or disability. We’re also happy to make accommodations in the interview process and beyond to best suit the needs and strengths of disabled people and neurodivergent individuals. If you require accommodations, please add a note in your application and we will work together to find the best solution possible.
We actively seek applications from qualified individuals and groups who are under-represented in the workplace, whether in relation to religion, ethnicity, age, gender identity, sexual orientation or disability. We’re also happy to make accommodations in the interview process and beyond to best suit the needs and strengths of disabled people and neurodivergent individuals. If you require accommodations, please add a note in your application and we will work together to find the best solution possible.
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This job is no longer accepting applications
See open jobs at CitizenM Hotels.See open jobs similar to "head of media & customer communication" Italy-America Chamber of Commerce.