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Manager, Hub Marketing

KPMG

KPMG

Marketing & Communications
Los Angeles, CA, USA
Posted on Wednesday, November 15, 2023

Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Working Mother Magazine, Diversity Inc. and others. If you're as passionate about your future as we are, join our team.


KPMG is currently seeking a Manager, Hub Marketing to join our Growth & Strategy organization.

Responsibilities:

  • Collaborate with the Marketing Leaders to develop a measurable and trackable local market activation plan and calendar including campaigns, firm/brand assets, digital and social activities, channel and sales enablement
  • Develop and manage measurable marketing program plans for Markets Portfolio; manage local, marketing programs and client experience initiatives: develop and drive elevated, broad brand strategy that increases brand visibility, consistency, and perception within the local markets; manage and execute of share forums, meetings, and events (virtual and in-person) 
  • Drive Digital/Personal Brand/Social initiatives and local activation; support local activation of national sponsorships, community involvement and corporate assets with linkage to Priority and Markets Portfolio; collaborate with Corporate Communications to develop, drive, and measure social/digital marketing strategies; coordinate with Hub leadership in identifying and aligning the right partners/MDs/professionals to specific contacts at each targeted company (relationship mapping) 
  • Identify and leverage strategic relationships, partnerships, and professional contacts that will provide access and networking opportunities with targeted audiences; leverage corporate assets, technology, capabilities, campaigns, content, and channels to enable sales and drive greater demand within the local markets 
  • Work with functional leadership to identify, package, and deploy relevant, national marketing campaigns and programs to generate demand with Priority Accounts resident within the local market; and provide sales enablement support to help drive pipeline conversion 
  • Lead client centric ONE FIRM programs that differentiate us in the market, capture market opportunities and unlock the power of our people; align local portfolio to firm strategy while driving overall Hub market development priorities, plans and enablement programs; act as connector and champion to firm-wide Growth & Strategy resources, tools, and new technology such as Introhive, KPMG Engage, Client-Facing Materials, and others 

Qualifications:

  • Minimum five years of recent experience developing and executing marketing strategies designed to foster customer loyalty, interaction, and long-term engagement in a professional services environment 
  • Bachelor's degree from an accredited college/university in business, marketing, finance, or a related field required 
  • Strong understanding of client-delivery environment (direct client service skills is preferred), communication skills and executive influence/presence; possess strong interpersonal communications skills 
  • Possess strong analytical skills and business acumen (interpreting and using information, problem-solving, informed decision making, dealing with complexity, strategic thinking, industry awareness/ industry knowledge) 
  • Ability to influence decisions and persuade internal stakeholders on the importance and impact of campaign execution 
  • Experience in using CRM systems, marketing automation tools & technology and analyzing marketing data

KPMG complies with all local/state regulations regarding displaying salary ranges. If required, the ranges displayed below or via the URL below are specifically for those potential hires who will work in the location(s) listed. Any offered salary is determined based on relevant factors such as applicant's skills, job responsibilities, prior relevant experience, certain degrees and certifications and market considerations. In addition, the firm is proud to offer a comprehensive, competitive benefits package, with options designed to help you make the best decisions for yourself, your family, and your lifestyle. Available benefits are based on eligibility.  Our Total Rewards package includes a variety of medical and dental plans, vision coverage, disability and life insurance, 401(k) plans, and a robust suite of personal well-being benefits to support your mental health.  Depending on job classification, standard work hours, and years of service, KPMG provides Personal Time Off per fiscal year.  Additionally, each year the firm publishes a calendar of holidays to be observed during the year and provides two firmwide breaks each year where employees will not be required to use Personal Time Off; one is at year end and the other is around the July 4th holiday.  Additional details about our benefits can be found towards the bottom of our KPMG US Careers site at “Benefits & How We Work”.
Follow this link to obtain salary ranges by city outside of CA: 

https://www.kpmg.us/work-for-kpmg/pay-transparency.html/?id=5600-9
California Salary Range: $94700 - $193200

KPMG LLP (the U.S. member firm of KPMG International) offers a comprehensive compensation and benefits package. KPMG is an affirmative action-equal opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state or local laws. The attached link contains further information regarding the firm's compliance with federal, state and local recruitment and hiring laws. No phone calls or agencies please.

KPMG does not currently require partners or employees to be fully vaccinated or test negative for COVID-19 in order to go to KPMG offices, client sites or KPMG events, except when mandated by federal, state or local law.  In some circumstances, clients also may require proof of vaccination or testing (e.g., to go to the client site).  

 
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