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AVP, Content Manager

LPL Financial

LPL Financial

Marketing & Communications
Remote · United States
Posted on Thursday, October 26, 2023

Are you a team player? Are you curious to learn? Are you interested in working on meaningful projects? Are you interested in being part of a team that is working to transform and do things differently? If so, LPL Financial is the place for you!

LPL Financial (Nasdaq: LPLA) was founded on the principle that the firm should work for the advisor, and not the other way around. Today, LPL is a leader in the markets we serve, supporting more than 18,000 financial advisors, 800 institution-based investment programs and 450 independent RIA firms nationwide. We are steadfast in our commitment to the advisor-centered model and the belief that Americans deserve access to personalized guidance from a financial advisor. At LPL, independence means that advisors have the freedom they deserve to choose the business model, services, and technology resources that allow them to run their perfect practice. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors, so they can take care of their clients.

Job Overview:

The LPL Financial Institutional Marketing Team is seeking an Assistant Vice President Content Manager with a deep knowledge of digital marketing, content development, content management as well as solid knowledge of traditional marketing tactics to support our fast-growing Institution business.

In this newly created position, you will partner with SMEs from across LPL including Digital Marketing, Content Strategy, Marketing Operations, Product Management, Product Marketing, Client Marketing, Marketing Solutions, etc. to understand the unique needs and requirements, build a content strategy and deliver a curated digital content experience via a dedicated, customized online Resource Center for one of our largest institutional clients. Messaging and content should be relevant and segmented to meet the needs of our 3 target audiences: Executives, Program Managers and Advisors. You will lead/drive the identification and curation of content that supports onboarding, maintaining their business, and supporting growth opportunities through articles, white papers, videos, infographics, collateral, tip sheets, fact sheets and more. By establishing measurement and reporting mechanisms, you will seek opportunities to test, learn and evolve the experience. Strong project management and organization skills are key.


  • Develop a targeted content strategy aligning with the audience needs as well as the contractual obligations for one of our largest institution clients.

  • Lead cross-functional team to identify applicable content across Products, Platforms, LPL Research, News, Help Center, Compliance, and Manage Your Business.

  • In close partnership with the Resource Center product owner, stand up a dedicated, personalized online resource center.

  • Establish processes to monitor, maintain, enhance and curate new content.

  • Develop and implement editorial calendar in partnership with cross-functional team.

  • Support development of marketing content aligned with growth opportunities as needed.

  • Provide reporting and insights on performance of the Resource Center.

  • Interface/partner with our institution client to represent Resource Center performance and content calendar.

What are we looking for?

We want strong collaborators who can deliver a world-class client experience. We are looking for people who thrive in a fast-paced environment, are client-focused, team oriented, and are able to execute in a way that encourages creativity and continuous improvement.


  • Bachelor’s degree in marketing, communications, or related field.

  • 5+ years experience in marketing and digital marketing.

  • 2+ years of traditional marketing efforts, GTM strategies, and content marketing strategies

Core Competencies:

  • Strong collaborator and partner.

  • Excellent written and verbal communication skills.

  • Excellent project management and organizational skills.


  • Some exposure to marketing automation and customer journey development.

  • Working knowledge of web design principles, best practices, and content management platforms.

  • Familiar with working in an Agile framework.

  • Knowledge of Adobe Experience Cloud Workspace.

  • Knowledge of content tagging and enterprise-level taxonomy.

  • Salesforce experience.

  • Financial services experience strongly preferred

  • Good understanding of digital marketing tools such as Google Analytics, Google Adwords, Hubspot, Adobe Analytics, Tableau, and SalesForce Marketing Cloud.

  • Knowledge of publishing and governance best practices for Adobe Experience Manager and multiple channel/audience content distribution.

Pay Range:


Actual base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location. Additionally, LPL Total Rewards package is highly competitive, designed to support your success at work, at home, and at play – such as 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more. Your recruiter will be happy to discuss all that LPL has to offer!

Why LPL?

At LPL, we believe that objective financial guidance is a fundamental need for everyone. As the nation’s leading independent broker-dealer, we offer an integrated platform of proprietary technology, brokerage, and investment advisor services. We provide you with a work environment that encourages your creativity and growth, a leadership team that is supportive and responsive, and the opportunity to create a career that has no limits, only amazing potential.

We are one team on one mission. We take care of our advisors, so they can take care of their clients.

Because our company is not too big and not too small, you can seize the opportunity to make a real impact. We are committed to supporting workplace equality, and we embrace the different perspectives and backgrounds of our employees. We also care for our communities, and we encourage our employees to do the same. This creates an environment in which you can do your best work.

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Join the LPL team and help us make a difference by turning life’s aspirations into financial realities. Please log in or create an account to apply to this position. Principals only. EOE.

Information on Interviews:

LPL will only communicate with a job applicant directly from an email address and will never conduct an interview online or in a chatroom forum. During an interview, LPL will not request any form of payment from the applicant, or information regarding an applicant’s bank or credit card. Should you have any questions regarding the application process, please contact LPL’s Human Resources Solutions Center at (800) 877-7210.