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AVP, Relationship Management

LPL Financial

LPL Financial

Customer Service
Fort Mill, SC, USA
Posted on Friday, May 31, 2024

***Must be local to our Fort Mill (preferably), but open to San Diego & Tempe as well***

Are you a team player? Are you curious to learn? Are you interested in working in meaningful projects? Do you want to work with cutting-edge technology? Are you interested in being part of a team that is working to transform and do things differently? If so, LPL Financial is the place for you!

Do you want to play an integral part in developing advisors’ businesses? Do you like crafting solutions to assist in achieving goals?

Excited to learn more? If so, then this could be the role for you!

LPL Financial (Nasdaq: LPLA) was founded on the principle that the firm should work for the advisor, and not the other way around. Today, LPL is a leader* in the markets we serve, supporting more than 22,000 financial advisors, 1,100 institution-based investment programs, and 500 independent RIA firms nationwide. We are steadfast in our commitment to the advisor-centered model and the belief that Americans deserve access to personalized guidance from a financial advisor. At LPL, independence means that advisors have the freedom they deserve to choose the business model, services, and technology resources that allow them to run their perfect practice. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors, so they can take care of their clients.

Job Overview:

We are currently looking to hire a AVP, Strategic Wealth /Business Strategist (BS) within our Relationship Management Care Organization. The Relationship Management team is responsible for satisfaction, growth and retention of LPL’s top advisors and offices. The Business Strategist will be responsible for proactively managing a small number of very successful advisory firms that are part of LPL’s Strategic Wealth Services service model by developing and maintaining a complete, end-to-end understanding of the advisors’ business. There will be an ongoing emphasis on managing, growing, and retaining his/her advisor relationships by using proven sales strategies and tactics with an emphasis on promoting the value, benefits, and features of LPL’s Strategic Wealth platform. By developing a thorough understanding of the advisors’ businesses, the BS will be responsible for crafting effective solutions to assist them in developing their business goals and objectives, often leveraging the LPL Elite Strategy Teams. Additionally, the BS will act as the primary point of contact between his/her advisors and LPL Financial. This role will combine relationship management skills, sales skills, project management skills and business analytics to fully understand and achieve business growth, retention, and satisfaction objectives.

The AVP will work with the divisional team by providing support to the VP Business Strategist helping them craft effective solutions to assist in assuring advisors are meeting their business goals and objectives. This includes preparing and participating in strategy meetings, community events, team projects and other assigned duties.

The role will work within a unique relationship management model that involves high-level coordination of the dedicated Elite Service Team and Business Solutions partners, ensuring that all efforts are delivered in a way that meets the needs of the advisors without overwhelming the team with LPL support.


  • Serve as a lead point of contact for a small group of Advisory Firms, developing strong, long-lasting trusted advisor relationships.

  • Execute on a long-term business plan strategy with your assigned advisory firms. Engage in regularly scheduled strategic discussions on the execution of the business goals and initiatives outlined in that plan.

  • Ensure timely and coordinated delivery of services by orchestrating with Business Solutions and Customer Care partners.

  • Deliver regular reporting of client account status, including activities, open items, notable wins, and any concerns.

  • Examine trends and develop insights at the firm level and across the Strategic Wealth Services firms in order to better support the advisor segment and identify opportunities to evolve and enhance programs to increase client satisfaction – continuous improvement is expected as the offering evolves.

  • Identify opportunities to increase client satisfaction by creating programs to increase sense of community across Strategic Wealth Services teams.

  • Manage attrition risk by proactively partnering with internal stakeholders to resolve high profile and complex situations.

  • Participate as a subject matter expert through the recruiting phase of prospective recruits for early introduction, adoption, and continuity of relationships.

  • Develop and demonstrate an expertise in LPL platform, products, and services.

  • Externally, this position interacts with advisors who own their businesses (consider them CEO's)

  • Internally, this position interacts with middle and senior management at LPL.

What are we looking for?

We want strong collaborators who can deliver a world-class client experience. We are looking for people who thrive in a fast-paced environment, are client-focused, team oriented, and are able to execute in a way that encourages creativity and continuous improvement.


  • Bachelor’s degree in Finance, Business, Economics or related field; MBA preferred

  • Minimum of 5 years’ experience in financial services preferable in sales, consulting and/or client service/relationship management

  • Knowledge of the client segment, organization, product, industry, and end customer

  • Travel will be required during several key points in the Strategic Wealth Services relationship, including early sales meetings, onboarding sessions, regular in-office meetings with the advisors and attendance at national conferences. Anticipated travel should be 25% - 50% and will include overnight travel, given the geography of your territory.

Core Competencies:

  • Extensive virtual work is instrumental for the success of the Strategic Wealth Services Business Strategist, therefore the ability to effectively communicate and build quality relationships over the teleconferences, as well as face-to-face, is critically important.

  • Strong executive presence with the ability to interact with and influence key senior executive stakeholders.

  • Ability to effectively analyze situations, applying solutions to achieve resolution.

  • Thrives in a results-oriented environment with a do what it takes to approach and a demonstrated history of managing client relationships to achieve stated goals.

  • A strong oral and written communicator who can convey messages, inspire action, and drive performance within areas of accountability.

  • Ability to be flexible and adaptive is necessary.


  • Willingness to obtain a Series 7 and 66 preferred.

  • Demonstrated sales success is highly desired.

  • #LI-Hybrid, #LI-Onsite #FortMillSC, #TempeAZ

Pay Range:


Actual base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location. Additionally, LPL Total Rewards package is highly competitive, designed to support your success at work, at home, and at play – such as 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more. Your recruiter will be happy to discuss all that LPL has to offer!

Why LPL?

At LPL, we believe that objective financial guidance is a fundamental need for everyone. As the nation’s leading independent broker-dealer, we offer an integrated platform of proprietary technology, brokerage, and investment advisor services. We provide you with a work environment that encourages your creativity and growth, a leadership team that is supportive and responsive, and the opportunity to create a career that has no limits, only amazing potential.

We are one team on one mission. We take care of our advisors, so they can take care of their clients.

Because our company is not too big and not too small, you can seize the opportunity to make a real impact. We are committed to supporting workplace equality, and we embrace the different perspectives and backgrounds of our employees. We also care for our communities, and we encourage our employees to do the same. This creates an environment in which you can do your best work.

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We take social responsibility seriously. Learn more here

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Join the LPL team and help us make a difference by turning life’s aspirations into financial realities. Please log in or create an account to apply to this position. Principals only. EOE.

Information on Interviews:

LPL will only communicate with a job applicant directly from an @lplfinancial.com email address and will never conduct an interview online or in a chatroom forum. During an interview, LPL will not request any form of payment from the applicant, or information regarding an applicant’s bank or credit card. Should you have any questions regarding the application process, please contact LPL’s Human Resources Solutions Center at (855) 575-6947.