EMEA Marketing Coordinator Frames Category

Business Overview

We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry.

With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world.

The EMEA Frames team is looking for an experienced Media, Digital and PR Leader to take the marketing responsibility of the Brands (House Brands & Licences Brands*) in the EMEA region. Reporting to the Marketing Director EMEA and in strong collaboration with the different departments of the Group: Corporate marketing & Marketing services, EMEA Brand Leaders, and the subsidiaries in 8 regional HUB (France, Italy, Iberia, DACH, North, MENA, Russia, East).

*House  brands : Rayban, Oakley, Oliver Peoples...

Licences Brands : Chanel, Dolce & Gabbana, Prada, Versace...

Location: Charenton Le Pont (Paris area)

Main responsibilities

• Coordinate, optimize and adjust Brand 360° plan (media, digital, social, PR) of main key brands.
• Influence the quarterly and yearly plan of activations of the different Brands (Go To Market), limiting overlapping, optimizing investment resources, in coordination with category teams.
• Co-build & recommend local amplification in some key geographies.
• Measure performance and ROI of the key campaigns, give feedbacks/recommendations to corporate.
• Consolidate the plan of innovations (calendar view) multi-brands.
• Be the key contact to work on social media, PR, media, digital.
• Take leadership on specific group transversal activities: like “24h Le Mans Activation“, co-branded activities Lens X Lens or Lens X Frames”…with all aspects (trade-marketing, digital, communication to markets, execution…)
• Contribute to better understand the spending of the markets (Opex) and define guidance for spending
• Contribute to the analysis of the spending budget
• Identify and share best practice sharing with markets
• Support the marketing team and the VP Marketing in all transversal, cross-brand projects that might pop-up

Key stakeholders

• EMEA Marketing Directors & Brand Business Managers
• Corporate Marketing & marketing services frames
• Category development team
• Lenses EMEA team

Candidate Profile

• Experience of 5 to 10 years within FMCG or similar B2B2C model
• Experience in the Fashion or/and Luxury industry is a plus
• Strong expertise in Media, Digital, Social Media, PR and track record
• Strong expertise on brand & innovation 360 activations campaign
• Ability to work on an international environment
• Ability to work transversal in a matrix organization
• Ability to challenge the status quo and come with new ideas

Soft skills

• Strong proficiency in English (written and spoken). Italian and French would be a “plus”
• Proactive, Drive and takes initiative
• Strong analytical skills - ability to conceptualize new ideas, strategies, etc.
• Strong communication skills and some charisma to animate & coordinate
• Ability to think out of the box, agility in blurred or complex environment and evolving organization
• Excellent interpersonal skills and leadership skills to influence, build credibility and create his/her network within the Group
• Team player, ability to work with diverse group of people, culture and motivations