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Senior Marketing Strategy and Analytics Associate

New York Life Insurance

New York Life Insurance

Marketing & Communications, Data Science
Tampa, FL, USA
Posted on Wednesday, August 9, 2023

Location Designation: Hybrid

When you join New York Life, you’re joining a company that values career development, collaboration, innovation, and inclusiveness. We want employees to feel proud about being part of a company that is committed to doing the right thing. You’ll have the opportunity to grow your career while developing personally and professionally through various resources and programs. New York Life is a relationship-based company and appreciates how both virtual and in-person interactions support our culture.

This position involves a hybrid work schedule - working remotely: Monday & Friday / on site: Tuesday, Wednesday and Thursday.

Direct mail is the major channel of NYL Marketing with a proven track record of delivering successful results. As a Senior Marketing Strategy and Analytics Associate, you will be a part of the Direct Mail strategy from campaign development through execution and monitoring. This role necessitates a hard-working individual with analytical skills, attention to detail and an attitude of seeking continuous improvement. Prior direct mail experience helpful but not required. This is a unique opportunity to be a part of a small team doing big things.

  • Manage data driven execution of Direct Mail campaigns throughout all stages: from strategic planning to production hand-off.
  • Use critical thinking and analytics to drive post-campaign evaluations. Develop and present recommendations on performance trends and Test & Learn results.
  • Utilize various sources to derive insights and drive sales growth through interpreting data and presenting findings to marketing leadership
  • Assist with planning, forecasting and variance analysis for Direct Mail and Print acquisition campaigns and strategic initiatives
  • Collaborate closely with internal (Compliance, Production, Creative, Product Strategy) and external (Data, Agencies, and Print vendors) partners to understand business needs, ensure high execution quality, overcome challenges and deliver results.
  • Partner with Digital and Telesales teams on cross-channel marketing opportunities.
  • Provide Mail Plan overviews in business forums. Will interact with NYLD leadership and external vendors.


  • Bachelor’s Degree in Marketing, Business Administration, Operations, Information Systems or another quantitative field preferred
  • 3+ years related experience required
  • Strong quantitative skills, Microsoft Office Suite and database/query applications knowledge (SQL/R)
  • Knowledge of database structure, queries, and reporting techniques
  • High degree of responsibility for leveraging database querying, analyzing data, summarizing results. End user Business Intelligence software experience (PowerBI, Tableau, MicroStrategy etc.) is a plus.
  • Ability to navigate data and apply it in support of making valuable strategic decisions, to drive growth and innovation in the channel
  • Ability to manage data driven Direct Mail Marketing campaigns execution and performance monitoring across multiple segments and products
  • Ability to apply quantitative analysis and critical thinking to solve complex and time sensitive issues. May need to handle multiple concurring priorities with minimal guidance.
  • Requires a motivated professional with a passion for data and high degree of intellectual curiosity.
  • Ability to work collaboratively with their supervisor to recommend more efficient procedures for campaign management & execution and implement them.
  • Excellent written and oral communication skills are required. This position provides information on timelines, deliverables, testing and results to various stakeholders both inside and outside the organization.

This position involves a hybrid work schedule - working remotely: Monday & Friday / on site: Tuesday, Wednesday and Thursday.




Salary range: $70,000 - $90,000

Overtime eligible: Exempt

Discretionary bonus eligible: Yes

Sales bonus eligible: No

Click here to learn more about our benefits. Starting salary is dependent upon several factors including previous work experience, specific industry experience, and/or skills required.

Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. We invite you to bring your talents to New York Life, so we can continue to help families and businesses “Be Good At Life.” To learn more, please visit LinkedIn, our Newsroom and the page of

Job Requisition ID: 89332