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Assistant Director - Public Relations (Consumer & Social Impact)

Northwestern Mutual

Northwestern Mutual

This job is no longer accepting applications

See open jobs at Northwestern Mutual.
Marketing & Communications
New York, NY, USA
Posted on Sunday, February 11, 2024
At Northwestern Mutual, we are strong, innovative and growing. We invest in our people. We care and make a positive difference.

We invest in our people. We provide opportunities for employees to grow themselves, their career and in turn, our business.

We care. We make a positive difference in our communities. Nationally, thousands have benefitted from our support of research and programs to fight childhood cancer. Each year, our Foundation, employees and financial representatives donate time, talent and financial support to causes they're passionate about.

What's the role?

The Assistant Director, Consumer and Social Impact PR will support Northwestern Mutual’s marketing initiatives, including integrated and broad-scale campaigns, brand partnerships/sponsorships including its multi-year partnership with the Milwaukee Brewers, and the Northwestern Mutual Foundation’s Childhood Cancer Program.

Leadership and Administration

  • Serve as a strategist and executioner for communications and PR driven programming to business partners across Marketing and the Northwestern Mutual Foundation
  • Support (or lead) PR strategy for targeted Northwestern Mutual financial field offices in connection with social impact efforts
  • Lead external PR agency partners
  • Manage key relationships with PR partners (e.g. Alex’s Lemonade Stand Foundation; Milwaukee Brewers)
  • Handle initiative and program budgets, from forecasting to actuals
  • Partner with Assistant Directors across the Strategic Communications function to develop team efficiencies and processes
  • Lead and mentor junior team members to support growth and advancement of the department

Media and Campaign

  • Develop and support activation of data-driven ideas to garner positive media coverage (print, broadcast, digital); strong consumer background
  • Write detailed media strategies outlining core approach, messaging, tactics and desired results; have the ability to flex strategies in real time to meet core objectives and generate greatest opportunity for success
  • Build and strengthen media relationships with key reporters nationally and in Milwaukee; Comfortable handling media inquiries and pitching feature story ideas
  • Write and/or coordinate corporate blog development for PR announcements and initiatives
  • Lead ongoing consumer news bureau efforts and partner with Field PR team to identify advisors to serve as spokespeople and subject matter authorities
  • Lead all aspects of creative direction and development of PR campaign content creation (still/video/infographics)
  • Build influencer briefs and partner with social marketing team to determine strategic approach for consumer focused campaigns
  • Develop briefing materials and message train spokespeople (internal, talent, influencer) in advance of media opportunities
  • Attend and participate in strategy meetings to align brand mission with long-term growth strategy
  • Manage compliance submissions for external media materials

Measurement and Success

  • Contribute to Strategic Communications quarterly and annual measurement reports
  • Develop programmatic recaps that show value of PR tactics in relation to larger campaign; should be comfortable with reporting on more than impressions/reach
  • Craft updates to Foundation Board of Directors showcasing PR efforts in support of annual roadmap
  • Draft and lead quarterly business reviews with key partners

All geographical locations will be considered for this role, with preference given to talent near our Milwaukee or New York City offices. If remote, the candidate must be comfortable traveling to either of the two offices monthly for organizational meetings and events.

Bring Your Best! What this role needs:

  • You earned a bachelor's degree in communications, journalism, public relations, marketing or a related field.
  • You have a minimum of 8 years of experience in public relations and at least 3 years in a supervisory role; agency experience preferred.
  • You look at marketing and communications campaigns through an integrated lens and have worked cross-functionally during the planning process.
  • You have a passion for media relations and building brands.
  • You create plans based on insights.
  • You love pop culture.
  • You are a strong, concise writer.
  • You are confident in counseling senior business partners.
  • You have a knack building relationships and earning the trust of cross-functional peers.
  • You have an entrepreneurial approach, enjoy problem solving and are process oriented.
  • You can work both autonomously and in a team setting.
  • You enjoy mentoring junior team members.


Great pay package, 401K, Company sponsored retirement plan, Educational assistance, Performance based incentive pay, Medical, dental and vision insurance, Parental leave, Caregiver time off….and more

Compensation Range

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Northwestern Mutual pays on a geographic-specific salary structure and placement in the salary range for this position will be determined by a number of factors including the skills, education, training, credentials and experience of the candidate; the scope, complexity as well as the cost of labor in the market; and other conditions of employment. At Northwestern Mutual, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. Please note that the salary range listed in the posting is the standard pay structure. Positions in certain locations (such as California) may provide an increase on the standard pay structure based on the location. Please click here for additional information relating to location-based pay structures.

Grow your career with a best-in-class company that puts our client’s interests at the center of all we do. Get started now!

We are an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or status as a protected veteran, or any other characteristic protected by law.

If you work or would be working in California, Colorado, New York City, Washington or outside of a Corporate location, please click here for information pertaining to compensation and benefits.


We’re excited about the potential people bring to Northwestern Mutual. You can grow your career here while enjoying first-class perks, benefits, and commitment to diversity and inclusion.

  • Flexible work schedules
  • Concierge service
  • Comprehensive benefits
  • Employee resource groups

This job is no longer accepting applications

See open jobs at Northwestern Mutual.