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Paid Search Strategist



Marketing & Communications
United States
Posted on Friday, September 8, 2023

Hey there! We're QRY, a media-buying agency that specializes in scaling e-commerce brands. We know the ins and outs of paid media, use sophisticated data analytics, and employ a full-funnel marketing strategy to help e-commerce brands reach their most valuable consumers. We're not just any company - we're driven, innovative, and all about creating a happy environment where people love what they do.

We’re looking for a Paid Search Strategist to join our rapidly growing team. The Paid Search Strategist will be responsible for developing, implementing, tracking, and optimizing paid search campaigns across multiple clients.

If you have experience leading and managing search / SEM budgets for retail and ecommerce brands, this could be a perfect position. You should have a strong understanding of how platforms, especially Google AdWords and Bing Ads, work and can be optimized and how to confidently communicate complex strategies and analytic results in an easy-to-understand manner. Last but not least, you should be independent, ambitious, driven, intellectually curious, and have a good sense of humor.

Sound good so far? Great! Let’s learn more about what the role involves…

Your day-to-day

This role involves successfully managing client campaigns in the digital advertising space across 4 main sectors:

  • Search Strategy:
    • You’ll plan, book, and optimize paid search campaigns (i.e. Google AdWords, Youtube, Bing Ads, Amazon, etc) for 5-8 clients, utilizing available search planning tools to develop search plans.
    • You’ll strategize and implement A/B experiments to test keywords, bid strategies, ad copy, landing pages, offers, etc
    • You’ll advise on paid search strategies, rationales and plans to meet client goals.
    • You’ll keep current on the latest trends in search, social media, mobile marketing, tracking and tagging, behavioral marketing, retargeting & addressability
    • With support from Associate Directors, you’ll manage the channel's monthly reporting and strategy sessions with the client, owning overall communication for all channel initiatives.
  • Performance:
    • You’ll scope, develop, and manage channel initiatives to consistently hit the goals for channels across all clients.
    • You’ll act as a strategic advisor and recommend strategic pivots to increase the channel's performance.
  • Reporting + Forecasting:
    • You'll enthusiastically present reports to clients highlighting the performance of your channels, how it assisted other channels in the funnel, how it affects the client's business, and recommended next steps.
    • You’ll complete a monthly forecast for respective channels based on budget and/or revenue goals.
  • Cross Channel Strategy + Collaboration:
    • You’ll collaborate with the other media and creative agency team members to ensure creative specifications of negotiated plans are met.
    • You’ll consistently identify cross-channel strategies / collaborations with clients to improve performance.
    • You’ll effectively communicate with clients on teams' capabilities and opportunities and proactively offer solutions for ad hoc issues

✍️ Experience: You have successful hands-on paid search or SEM experience, ideally in an agency environment. You know the ins and outs of making things run smoothly and have applied successful tactics in a previous role.

📚 Education: Ideally, you have a bachelor's degree in marketing, science, or in a related field.

🔢 Analytical Mindset: You're an analytical thinker. You have experience turning complex data into digestible reports, seeing the big picture, and breaking it down into an actionable plan that gets results.

💬 Communication: Your communication skills are top-notch and you can communicate with senior stakeholders effectively and efficiently.

Time Management: You're a master of time management. You know how to juggle multiple tasks effectively.

🚀 Industry Passion: The e-commerce, advertising, and agency space excite you. You're genuinely interested in these fields and eager to make an impact within them.

🧠 Creative Problem Solver: When challenges arise, you're ready to jump in and troubleshoot with creative solutions. You enjoy tackling problems head-on and finding innovative ways to overcome them.

💡 Continuous Learner: You have a genuine passion for learning. You stay updated with the latest trends in digital advertising and marketing, always expanding your knowledge base.

🖥️ Remote Work Environment: You understand the importance of a clean and quiet work environment suitable for video conferencing. You respect digital etiquette and ensure smooth virtual collaboration.

QRY encourages every team member to bring their whole self to work and we provide perks and benefits that matter in making this a reality.

🤑 Competitive salary. We offer a market-rate salary ranging from $75,000.00 - $90,000.00 per year, based on experience.

💰 Quarterly bonuses. Enjoy quarterly bonuses tied to company revenue.

🏠 USA remote flexibility. Choose your ideal workspace, whether it’s your home office or a coffee shop.

🌴 Time off made easy. Take advantage of our unlimited PTO policy (at least 14 days annually) and our 14 paid company holidays.

🏥 Comprehensive healthcare. We prioritize your wellbeing with exceptional health, dental, and vision insurance, fully covered for employees by QRY. We also offer a $100 monthly budget for your wellbeing, i.e. gym memberships, coworking day pass, etc.

📈 Secure your future. Participate in our 401k program with a company match.

🌱 Growth and development. Nurture your learning and development with our investment to L&D, growth opportunities, and tools such as our Learning & Development Philosophy + Policy, role matrices, and skill assessments.

💻 Latest tech. Team members are provided with the latest Macbook Pro and a one-time $500 stipend to set up their at-home workspace.

🥳 Celebrate and connect. Join us for annual team retreats (we’ve been to Austin, Tennessee, and Utah to name a few), weekly Coffee Chats, and monthly Happy Hours to foster our vibrant culture.

Sounds great, right?! So, what happens next?

Once you’ve completed the application process below, our hiring team will review your resume and reach out via email if your experience is a match. From there, you can expect a 5-stage interview process, including initial chats with the Director of People + Culture and your manager, Predictive Index Assessments, a panel interview, and informal chats with our CEO and other team members. Each stage has been carefully crafted to ensure we get to know you, you get to know us, and ensure confidence from all parties on fit.

Let’s go