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Senior Manager Digital Marketing - Small and Midsize Business

C.H. Robinson

C.H. Robinson

Marketing & Communications
Eden Prairie, MN, USA
Posted on Tuesday, February 6, 2024
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Senior Manager Digital Marketing - Small and Midsize Business

Job ID
Primary Location
Eden Prairie, Minnesota
Additional Location(s)
Chicago, Illinois
Job TypeFull time

C.H. Robinson is seeking a skilled Senior Manager of Small & Mid-Size Business Digital Marketing to spearhead innovative digital marketing initiatives for our small and mid-size (SMB) segments. In this pivotal role, you'll collaborate proactively with product, business, and technology leaders, leveraging your marketing prowess to bring strategic plans to life. As a key member of our marketing team, you'll lead the planning, development, and execution of SMB-centric digital marketing programs, driving both short-term results and long-term business goals. We're seeking a results-driven individual with robust digital and traditional marketing expertise, an entrepreneurial mindset, and an ownership attitude. If you thrive in a dynamic, fast-paced, and highly collaborative cross-functional team, we invite you to join us in shaping the future of our SMB marketing endeavors.

This position reports to the Vice President, Enterprise Product Management.


  • Develop and execute an integrated marketing strategy, guiding SMB experiences across the marketing funnel, including awareness, acquisition, retention, and loyalty
  • Define campaign objectives, strategies, and tactics, encompassing marketing channels, testing plans, metrics, dependencies, timelines, and budget requirements
  • Lead and inspire a talented team of marketing professionals, fostering a collaborative and high-performance environment
  • Collaborate with cross-functional teams to optimize and implement the strategic mix of SEM, SEO, Online Advertising, marketing database, Email/SMS/Push, Social channels, paid media campaigns, etc. ensuring alignment with Product and Business goals
  • Engage with experts from web, marketing automation, social, analytics, events, and creative teams, as well as external vendors, to ensure seamless execution of initiatives
  • Monitor, measure ROI, and analyze the effectiveness of marketing initiatives, providing recommendations for continuous improvement
  • Collaborate with the Technology team to enhance our marketing technology stack, driving campaign and team productivity
  • Stay ahead by proactively reviewing best practices, trends, and competitive activities, while recommending and implementing scalable changes as appropriate

Required Qualifications:

  • Minimum of 8 years digital marketing leadership experience, e-commerce experience preferred
  • Minimum of 2 years’ experience in areas of marketing such as creative, integrated media, content development, website optimization, 1:1 personalized communication (email, SMS, push notifications), display advertising and social media
  • Proficient with Adobe Analytics, web analytic tools, and marketing automation platforms
  • Experience in working cross functionally with a strong ability to influence
  • Experience with A/B testing, personalization, segmentation/targeting and other digital optimization tactics and strategies
  • Ability to ruthlessly prioritize
  • Ability to travel 10-20% domestically
  • Bachelor’s degree or 4 years of equivalent work experience and a high school diploma/GED

Preferred Qualifications:

  • Logistics or SaaS industry experience
  • Proficient in strategic prioritization with a strong focus on efficiency and effectiveness
  • Experience with a startup mentally to build and optimize the marketing engine
  • Current understanding of the latest trends and best practices in online marketing and measurement
  • Values a diverse and inclusive work environment
  • Strong leadership skills, with the ability to motivate and inspire teams to achieve business goals
  • Meticulous attention to detail; ability to understand the overall business and marketing strategy, translate that into a demand generation strategy and then execute with precision and accuracy
  • Ability to lead and communicate effectiveness of marketing campaigns across the business and provide recommendations for growth
  • Exceptional written and verbal communication and organizational skills
  • Ability to seamlessly manage changing and competing priorities
  • Ability to prioritize and manage multiple, parallel project deadlines in a cross-functional team environment

Questioning if you meet the mark? Studies have shown that women and people of color may be less likely to apply unless they match the job description exactly. Here at C.H. Robinson, we’re building a diverse and inclusive workplace where all employees feel they belong. If this position excites you, we welcome you to apply whether you check all the preferred qualifications or just a few. You may just be our next great fit!

Equal Opportunity and Affirmative Action Employer

C.H. Robinson is proud to be an Equal Opportunity and Affirmative Action employer. We believe in equality for all and celebrate the diversity of our employees, customers and communities. We believe this increases creativity and innovation, drives business growth and enables engaged and thriving teams. We’re committed to providing an inclusive environment, free from harassment and discrimination, where all employees feel welcomed, valued and respected.

Affirmative Action Employer/EOE/M/F/Disabled/Veteran


Your Health, Wealth and Self

Your total wellbeing is the foundation of our business, and our benefits support your financial, family and personal goals. We provide the top-tier benefits that matter to you most, including:

  • Two medical plans (including a High Deductible Health Plan)

  • Prescription drug coverage

  • Enhanced Fertility benefits

  • Flexible Spending Accounts

  • Health Savings Account (including employer contribution)

  • Dental and Vision

  • Basic and Supplemental Life Insurance

  • Short-Term and Long-Term Disability

  • Paid and floating holidays

  • Paid time off (PTO)

  • Paid parental leave

  • Paid time off to volunteer in your community

  • Charitable Giving Match Program

  • 401(k) with 6% company matching

  • Employee Stock Purchase Plan

  • Plus a broad range of career development, networking, and team-building opportunities

Dig in to our full list of benefits on OUR CULTUREpage.

Why Do You Belong at C.H. Robinson?

Standing out among the world’s largest logistics platforms, C.H. Robinson solves logistics problems for companies across the globe and across industries, from the simple to the most complex. For 100+ years, our global suite of services has innovated trade to seamlessly deliver the products and goods that drive the world’s economy. With 20 million shipments annually for 100,000 customers, and millions of dollars contributed to support causes that matter to us, our people and technology literally move the world.

As a FORTUNE 200 company, FORTUNE has also named C.H. Robinson one of the World’s Most Admired Companies 2022. Headquartered in Eden Prairie, Minnesota, we are proud to be recognized as one of LinkedIn’s Top Companies in Minneapolis-St. Paul 2021. And we’re not stopping there… Join us as we collaborate, innovate, and work as one global team to make life better and more sustainable for our customers, communities, and world.

Apply Now
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