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APAC Travel Retail Channel Marketing Manager

Campari America

Campari America

Marketing & Communications
Posted on Wednesday, July 26, 2023
Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry. General Description
  • Campari’s Global Travel Retail (GTR) Team has the responsibility for both commercial and brand building activities within the channel.
  • The role is key within the team to drive the plan, execute, analyse and reporting of all trade marketing activities, within the channel within the APAC region.
  • Bringing to life our strategic and channel objectives in alignment with the global brand plans.
  • Collaboration with the commercial team and our regional Campari colleagues, supporting success for our GTR business partners with our portfolio and working closely with the Global Strategic Marketing functions.
  • Playing a critical role in GTR’s strategic evolutionary journey as we build to our brand touchpoints in reaching and engaging global travellers to amplify & accelerate global & local brand strategies and visions.
Key Responsibilities Deliverables
  • Channel and Customers Strategy
    • Support in the definition of the channel, region, brand and customer strategy planning mid to long-term.
    • Ownership of the APAC GTR promotional slotting boards and working alongside all stakeholders in the construction and maintenance of these promotional plans.
    • Best in Class Execution

    Striving to achieve best in class execution of all Campari touchpoints, within the region and channel

    Brands in scope includes:
    • Full Campari’s Group portfolio, 7 core global SKUs and rest of the portfolio

    Sub Channels in scope includes:
  • Airports, Downtown, Cruise, Lounges, Airlines, E-Com and Pacific Islands (TR and DP)
  • Develop and manage agency network for the region.
  • Managing trade marketing regional budget, briefings and coordinating key projects and tracking performance.
  • Activities planning & monitoring :
  • Consolidation and update of the promotional calendar for APAC with respective allocation of commercial and trade marketing budget. Analysis and reporting of activities according to pre-established KPI
  • Merchandising tracking
    • Collection and consolidation of all necessary info by key location (price, permanent visibility, listings, position on shelf).
    • Perfect Store model definition and implementation.
    • Consumer events
      • Coordinate and support the team to bring to life successful events
      • Trade events organization
        • Coordinates the organization of TFWA trade show and other industry related events in the APAC region.
        • Brand induction and ongoing training
        • Ensuring training content is effective for the audience, up to date and in line with marketing guidelines.
        • Coordinate with local Brand Ambassadors and/or deploys quality trainings across whole portfolio to front line staff and promotional teams. Track effectiveness of the training and explore ongoing development of training materials and delivery methods, to engage and maintain motivation.
        • Business planning
          • Input and alignment with the mid/long-term business unit plans.
            • Formulate and execute a tight strategy to deliver to the plans. Eyes and ears on the ground for progress reports, additional opportunities, and threats.
            • Budget Management
              • Management of investments to build the brands and products within the channel and achieve long-term sustainability and a positive return on investment (where required).
              • Creative Thinking
                • Provide solutions to overcome challenges. Thinking outside the box to deliver opportunities for future growth and add value to business relationships
                • Brand Ambassador
                  • Acquire in-depth understanding and knowledge of the brands, shopper need, channel and customer dynamics and the categories. Impart this knowledge and the enthusiasm across all stakeholders.
                Key Relationships

                Internal : GTR Marketing & CCM/Trade Marketing, GTR Regional Director and GTR Commercial Team,

                wider Marketing, CCM/Trade Marketing and Commercial community within GTR, Regions, Domestic colleagues

                External: Business partners/customers, agencies, industry groups and retail teams.

                Experience & Education
                • 5-7 years’ experience in Trade Marketing, Brand Activation, Customer Marketing, Sales.
                • APAC Travel Retail Channel experience is mandatory.
                • Spirits industry experience is a strong plus.

                Required Skills & Traits
                • Master of trade marketing techniques and tools (managing BTL, agencies and customer relations)
                • Project management and strong execution capabilities
                • Excellent organizational skills and attention to detail
                • Customer and results oriented
                • International mindset and ability to work in a multicultural environment
                • Innovative approach and creative thinking
                • Proactive and energizing behavior
                • Excellent communication and influencing skills
                • Fluent in English and business capable in Mandarin
                • Proficient in Microsoft Office

                Additional Requirements
                • Availability to travel internationally for up to 30-40% of time (both long and short distance trips).
                • Able to self-mange work-life balance within a global team
                • 60% + time in the office, 40% flexibility with working locations
                • A proactive master of multi-tasking
                • Able to see the big picture and drive to deliver

                Our commitment to Diversity & Inclusion:

                At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

                Note to applicants:

                Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

                Notice to third party agencies:

                Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency