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On/Off Trade Specialist - Assam

Campari America

Campari America

Posted on Thursday, August 31, 2023
Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry. The Business Unit Asia and Pacific is the most dynamic and diverse of the Group. We operate directly in markets like China, Australia, and India and through partnerships in the likes of South Korea, Japan, Vietnam, Singapore, and Indonesia.Campari Group has great ambitions in Asia, and India will play an instrumental role in expanding the Group’s business in this continent.We are looking for an energetic and self-motivated Sales Specialist to join our commercial team in India. General Description Of The RoleThe Sales Specialist is responsible for the sales & execution of below-the-line metrics across the on premise outlets dedicated to the cluster/market.Ensuring that Commercial Objectives for on premise channel, brand and customer KPI's (including Sales, Profitability, Market Share) are delivered.To win at the point of sale by ensuring superior and unique consumer experience to boost brand building effectiveness and resulting in sales.Ensuring Executional KPIs (including Share of displays, speed/quality of execution, positive customer feedback) are delivered.
  • Availability
  • Menu Listing
  • Menu Pricing
  • Training calendar / Building a bartender community
  • Visibility / Displays
  • Activation Calendar/Execution
Reporting to the Commercial Manager, you will be responsible for the following:
  • Work collaboratively with the Commercial Manager to ensure
  • Delivery of sales volume & brand availability targets for the dedicated outlets
  • Compliance to activation calendar objectives
  • Plan & lead execution of consumer activations, deployment of point of sale elements, displays consistent with brand toolkits.
  • Train bartenders and outlets owners on the portfolio and perfect serves. In addition, build bar staff relations and a community.
  • Develop and facilitate the brand - storytelling content with & for the bartenders in collaboration with marketing team & bar staff
  • Identify new marketing opportunities / partnerships with outlets & third spaces.
  • Trade Inputs
  • Contribute with insights coming from brand ambassadors and their network (mainly on drink/consumption trends, service trends, etc)
  • Analyze market / competitor trends and activities
  • Be aware of new outlet openings to get the first mover advantage
  • Build trade relations and network with decision makers of the outlet
What we are looking for:
  • Self-motivator
  • Liquor Industry experience of 6-10 years
  • Strong relationships in On Premise and the Bartender community
  • Knowledge of the on-premise activation planning/ management/ operation
  • Ability to convey passion for our brands
  • Ability to network and build strong relationships
  • Knowledge of the Liquor industry and regulatory environment, and communication guidelines
Our commitment to Diversity & Inclusion:At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law. Note to applicants:Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question. Notice to third party agencies:Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency