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Assistant Trade Marketing Manager, Travel Retail

Campari America

Campari America

Marketing & Communications
Posted on Thursday, May 30, 2024
Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

Global Strategic Travel Retail (GSTR) is the channel where Campari Group showcases its key international brands. The GSTR team partners key GTR channel customers worldwide (serving airports, cruises, airlines, military, diplomatic and border shops) with the aim to maximize core Campari Group brands’ visibility and awareness and strengthen their international development.

The role of GSTR, based within Group HQ in Milan, is to set the highest possible example of bringing Campari Group’s brands strategy to life, globalising the core brand portfolio whilst amplifying both global and local brand strategy. As such GSTR operates as both a business unit, responsible for financial target delivery through its P&L, but also as a strategic investment channel acting as part of the marketing mix for the global brands.

The GSTR Channel & Customer Marketing Jr. Manager reports to the Regional Channel & Customer Marketing Manager APAC and is part of team of 30.

The mission of the role is to ensure the development and successful execution of channel & customer marketing activities within the Global Strategic Travel Retail Channel, with focus on the Cognac category.

Key Responsibilities & Activities

  • Best in Class Execution: Develops and ensures execution of brand related permanent visibility activities and temporarily on site promotions with focus on Cognac category:
  • Guides agency partners to create or adapt artworks to bring concept to life
  • Liaises with internal logistics & customer service to order and ensure delivery of materials (e.g. POS,GWP, special packs, etc.)
  • drafts promotional reports including promotion evaluation summar
  • Events Organization: Coordinates the organization of trade shows: creates possible booth designs working with appointed agencies when necessary; selects artworks for booths; selects and takes care of the logistics of display products/items
  • Training: Provides training to sales staff in the outlets: develops and keeps alive interactive brand training & education presentations; develops simple brand guides for the outlet staff; is the Champion on key GTR channel/brand, but is also able to present and train across whole portfolio;
  • Industry Analysis: Collect data on the category, on competitors and own-brand trends in GTR, covering pricing, volumes, trends and innovation activities with the objective to grow the Cognac segment.
  • Internal reporting and data collection: Integrate with yearly data the brand plans (provided by Marketing) to check progress against annual plan. Elaborate reports of key activities including tracking of depletions, permanent visibility, price and listings, plus the consolidation of the annual promotional calendar.
  • Budget Management: Supports the CCM Manager on budget tracking and budget management of specific projects.

Key Relationships

Internal: GSTR CCM & Marketing Team, GSTR Regional Managers, Area Director GSTR, Partnership Markets Demand Manager, Sales Support Specialists and Logistics & Customer Service;

External: Business partners/customers, advertising agencies and outlet staff.

Experience & Education

  • 2-3 years’ experience in Channel & Customer Marketing/ Trade Marketing
  • Global Travel Retail Channel experience is a strong plus
  • Cognac Industry experience is a strong plus
  • Degree in Business Administration, with major in Marketing

Required Skills & Traits

  • Master of trade marketing techniques and tools (managing BTL promotions, agencies and customer relations)
  • Project management and strong execution capabilities
  • Excellent organizational skills and attention to detail
  • Numerical and analytical skills
  • Customer and results oriented
  • International mindset and ability to work in a multicultural environment
  • Innovative approach and creative thinking
  • Proactive and energizing behavior
  • Excellent communication and influencing skills
  • Passion for spirits trends and the beverage industry
  • English and Mandarin speaker is a must
  • Microsoft Office proficient

Additional Requirements

  • Availability to travel internationally for up to 30% of time (both long and short distance trips).

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.