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On Trade Sales Executive

Campari America

Campari America

Sales & Business Development
Johannesburg, South Africa
Posted on Sunday, July 7, 2024
Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

Company: Campari South Africa (PTY) Ltd

Job Title: Sales Executive On Trade

Job Location: Johannesburg

Reports to: Area Sales Manager – On Trade

Organizational Layer (global, regional or local): Local

General Description Of The Role

  • Campari Group is one of the top international players in the Premium Spirits Category. In South Africa we are further developing our already solid market presence, founded on the Premium Vodka Market Leader, SKYY, and on the expanded portfolio of Cinzano Vermouth, Wild Turkey Bourbon, Grand Marnier, Frangelico, Glen Grant Whiskey, Bisquit Cognac, Espolon, Aperol, Campari, Appleton Rum.
  • The Sales Executive position is a key role in the local commercial team within Inland Region and will be responsible for managing and influencing key performance indicators and driving volume and market share through the sales force.

Trade Management

  • Identified and implement new business opportunities.
  • Optimized customer services.
  • Formulation of account reviews and plans.
  • Manage and maintain assets.
  • Plan, execute and attend promotions and activations.
  • Monitor competitor trends.
  • Grow menu listings percentages of the brand portfolio.
  • Build and maintain customer relationships.
  • Increase the brands’ visibility in venues and outlets as per the guidelines.
  • Anticipate customer needs and develop solutions to meet those needs.
  • Brief and train promoters on the brand guidelines.
  • Monitor sales and depletions for the on-trade market.

Key Performance Indicators

  • Customer database built & maintained.
  • Call schedules developed & maintained.
  • Daily / weekly / monthly planning.
  • Market potential opportunities identified, prioritized, actioned & tracked (Volume targets / Market Share / In-trade execution).
  • Promotions, Campaigns, & POSM planned, deployed & tracked.
  • Key Customers seen as per call schedule
  • Call execution & order objectives met.
  • Additional opportunities identified and appropriate action taken.
  • Competitor activities monitored and actioned against.
  • Customer negotiations conducted as required.
  • Information systems / tools fully utilized, Sales Force Automation
  • Authenticity and currency of information maintained.
  • Information security maintained in accordance with Company Information Protection Policy.
  • KPI progress maintained.
  • Expenditure controlled within budget.
  • Reports generated, analyzed, actioned & tracked.

Relationship Building

  • Customer service ethos implemented.
  • Customer relationships managed and leveraged.
  • Third party relationships optimized.
  • Corporate image maintained.
  • Maintain customer needs by solution-orientated
  • Sales standards maintained.

Key Relationships

Internal: Trade Marketing; Marketing; Finance

External: 3rd Party Agencies

Skills, Experience And Education


  • Sales/Marketing principles and practices
  • Tailored sales procedure principles
  • Manage execution standards
  • Knowledge of the liquor industry, particularly On-Trade


  • Able to build positive relationships
  • Ability to plan, negotiate, execute pouring contracts
  • Team player who can work independently
  • Presentation Skills
  • Self-Management Skills
  • Assertiveness
  • Attention to details
  • High energy levels and drive
  • The ability to deliver results, overcoming difficulties, anticipating the future of the business/work and driving change.
  • The ability to find, implement and disseminate a culture of innovative solutions.
  • The ability to put himself/herself in the “consumer* / clients*’ shoes”, understanding their current needs and anticipating the future ones.
  • The ability to take effective decisions balancing market, products, financial and organizational issues.
  • Travel: 80%

Qualification & Experience:

  • Matric and completed 3 year sales/marketing qualification would be advantageous
  • 3 years relevant FMCG experience in sales and marketing
  • Experienced driver with a Code 08.

Want to be a crowd-stopper rather than a crowd-pleaser? Become a Camparista

At this point, you may not know exactly what it takes to be a Camparista, but you have the makings to be one of us. We’re the independent minded and passionate achievers in the spirits industry, innovating iconic.

Be Part of Our Signature Mix

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.