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Sales Manager - On Premise

Campari America

Campari America

Sales & Business Development
Singapore
Posted on Oct 11, 2024
Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

Job Overview

The Sales Manager - On Premise works within the Singapore sales department, reports to the General Manager and closely collaborate with the wider commercial team

The mission of the role is to build commercial excellence and achievement of turnover targets through the on trade sales distribution accounts. As a custodian to promote Campari Singapore in a professional manner consistent with the overall quality image of the company.

  • Development of trade accounts
  • Key account management
  • Trade account execution capability
  • Analytics of sell in and sell out

Key Responsibilities & Activities

  • Business development and RTM through acquisition of key accounts using the current distribution footprint
  • Build commercial excellence and develop positive trade relations with on trade operators
  • Drive sustainable positioning and brand equity of our global brands in line with global strategies
  • Actively interfaces with Brand Managers, to deploy marketing objectives into channel plans;
  • Stipulates outlet trade agreements (activation in terms of assortment, pouring, visibility, drink list activation, trade and engagement activities) with the different types of Ho.Re.Ca. customers according to Company guidelines with assistance of Sales Force interface.
  • Manage and implement all trade promotions and inventive schemes in line with any marketing program altered for any exclusive outlets
  • Analyses and consults sell in and out data of the On-trade key accounts and uses tools and software (Sales force, SAP, etc.) to carry out consumer trend analysis, store visibility, store sales and performance monitoring of sales and distribution data of the target brands
  • Identifies and shares on sales insights & opportunities for business development by key account and properly segment the accounts to its best utilization.
  • Submission of monthly reporting on stock and sales forecast and maintenance of a 3 month minimum planning on sales outlook

Key Relationships

Internal: General Manager, Supply chain functions, CCM Asia Managers, Brand Manager, Customer Service, Finance function, Brand Ambassador

External: Wholesalers, On Trade and Off Trade outlets and Chains

Pre requisites:

  • Minimum 5-7 years On-premise commercial experience.
  • A deep knowledge of local market is necessary
  • Relevant experience in the Spirits/Beverage industry is a must
  • Degree qualified in Business or Commerce or equivalent is preferred but not essential

Key competences & traits

  • Entrepreneurial and Commercial thinking
  • Ability to work in a fast-paced environment
  • Passion for the spirits industry
  • Ability to interact and liaise effectively with different stakeholders
  • Influencing and relationship building skills
  • Excellent communication skills
  • Self-motivated individual, KPIs and target driven
  • Pragmatic/hands on approach/proactive
  • Strong team-worker
  • Fluent in English and Proficient in Microsoft Office Suite
  • Customer relationship management
  • Consumer understanding and Market research literate
  • Ability to work autonomously and managing priorities
  • Strong presentation and project management skills
  • International mindset and familiar with cross-cultural issues

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.