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AI Product Marketing Manager - Senior Associate

JPMorgan Chase & Co.

JPMorgan Chase & Co.

Marketing & Communications, Software Engineering, Product, Data Science
New York, NY, USA
Posted on Wednesday, May 29, 2024

Job Description

Join the Chief Data and Analytics Office at JPMorgan Chase & Co., where we are at the forefront of integrating Generative AI (GenAI) technology with financial services to revolutionize the industry.

As a Senior Associate Product Marketing Manager, you will play a pivotal role in shaping the internal marketing strategies for our innovative digital products. This role offers the opportunity to blend creative marketing skills with strategic insights, driving user adoption and internal engagement across multiple business units.

Job responsibilities

  • Develop and execute a comprehensive internal marketing strategy that aligns with the product’s vision and business goals. Drive initiatives that enhance user adoption, upskilling, and engagement within the firm (Strategic Marketing Leadership)
  • Collaborate with Data and AI leads, tech teams, and business leads to ensure a cohesive and effective internal marketing strategy. Your role will bridge the gap between technical teams and business units, facilitating the integration of digital solutions into various internal processes (Cross-functional Collaboration)
  • Lead educational sessions and workshops to accelerate the development and adoption of digital products within the firm. Ensure that use cases progress from ideas to production efficiently and that business users remain engaged and informed about the product capabilities (Educational Initiatives)
  • Craft compelling messaging and content strategies that resonate with internal stakeholders and business units. Manage internal communication channels to maximize reach and impact, ensuring all employees understand and are excited about the digital products and their use cases (Content and Communication)
  • Define and monitor key performance indicators related to revenue generation, user adoption, upskilling, and engagement. Use data-driven insights to optimize internal campaigns and adjust strategies as needed (Performance Metrics)
  • Engage with senior management within the firm to communicate marketing plans and results. Be an advocate for the digital products internally, ensuring alignment and excitement around the product vision (Stakeholder Engagement)

Required qualifications, capabilities, and skills

  • Bachelor’s degree in Business, Marketing, Advertising, Communications, or a related field
  • 4+ years’ experience (or 3+ years + advanced degree) of marketing SaaS, digital products, or technological solutions
  • Strong analytical abilities to interpret internal data and performance metrics
  • Experience with Content Management Systems (CSM) e.g., Adobe Experience Management (AEM), WordPress, Salesforce CSM, or similar
  • Exceptional written and verbal communication skills. Ability to create clear, persuasive, and detailed marketing materials and presentations for an internal audience
  • Proven ability to lead marketing initiatives and work collaboratively across diverse teams within a large organization

Preferred qualifications, capabilities and skills

  • A Graduate degree in Business, Marketing, Advertising, Communications, or a related field
  • Experience marketing products with AI/ML capabilities
  • Interest and knowledge in Artificial Intelligence space, in particular GenAI products