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Lead Associate Operations Trainee - Fort Myers Market



Cape Coral, FL, USA
Posted on Friday, June 28, 2024

Job Description

The Commercial Banking Digital Marketing team is hiring a marketing automation specialist to focus on the Middle Market book of work.

As a Marketing Automation, Senior Associate, in Commercial Bank, you’ll play a key role in conceptualizing, building, launching and optimizing successful marketing automation programs within Salesforce Marketing Cloud. We’re seeking a professional with hands-on Salesforce experience, specifically with campaign creation, execution and translating business objectives into successful multi-channel programs.

Job Responsibilities:

  • Create and execute the strategy for CRE business using data-driven strategic approach to design multi-step, dynamic engagement using Salesforce Marketing Cloud
  • Build email templates, manage email preferences and enforce data hygiene
  • Troubleshoot and resolve issues between platforms and their integration points
  • Experience translating business needs to drive E2E marketing campaigns from inception to completion with analysis
  • Serve as subject matter expert and project manager for Commercial Real Estate email initiatives
  • Experience with lead scoring, email templates, nurture programs, preference management and data hygiene
  • Serve as strategic partner for marketing automation programs; Collaborate with key stakeholders in tech, sales, marketing and business development to conceptualize campaign strategy, requirements, and design
  • Manage integrated marketing campaigns across email
  • Continually monitor and improve programs by reporting on KPIs and share results with key stakeholders on opportunities to improve and scale campaigns
  • Ensure compliance with regulatory requirements and controls such as CAN-SPAM, CASL, GDPR, etc.
  • Partner with analytics and MarTech teams to optimize campaign segmentation and personalization
  • Complete daily tasks using team’s project collaboration system; partner closely with content and other digital marketing colleagues to build campaign assets

Required Qualifications, Capabilities and Skills:

  • Bachelor’s degree in marketing, advertising, or a related discipline
    • 4-6 years’ work experience in a digital marketing function
    • 4-6 years’ work experience with Saas CRM and marketing automation tools, especially Salesforce Marketing Cloud
  • Strong project management skills
  • Up-to-date on international regulations as it relates to email communication
  • Proven experience documenting strategy in a compelling manner and executing the associated plan
  • Demonstrated knowledge of digital marketing strategies and tactics
  • Ability to work in a highly regulated, fast-paced, and matrixed environment, and flexibility reprioritize depending on business needs
  • Proactively collaborate with cross functional teams
  • Excellent listening, strategic thinking, and problem-solving skills
  • Superior written and verbal communication skills with a strong attention to detail
  • Technical skills needed: Database management, CSS, basic HTML, marketing automation, Excel, PowerPoint, project management and collaboration tools

Preferred Qualifications, Capabilities and Skills:

  • Marketing automation certification preferred
  • Prefer Marketing experience in a B2B environment