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VP, Executive Thought Leadership

LPL Financial

LPL Financial

Multiple locations
Posted on Thursday, July 4, 2024

Are you a team player? Are you curious to learn? Are you interested in working in meaningful projects? Do you want to work with cutting-edge technology? Are you interested in being part of a team that is working to transform and do things differently? If so, LPL Financial is the place for you!

LPL Financial (Nasdaq: LPLA) was founded on the principle that the firm should work for the advisor, and not the other way around. Today, LPL is a leader* in the markets we serve, supporting more than 22,000 financial advisors, 1,100 institution-based investment programs, and 500 independent RIA firms nationwide. We are steadfast in our commitment to the advisor-centered model and the belief that Americans deserve access to personalized guidance from a financial advisor. At LPL, independence means that advisors have the freedom they deserve to choose the business model, services, and technology resources that allow them to run their perfect practice. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors, so they can take care of their clients.

Job Overview:

We are seeking an experienced and dynamic head of our Executive Thought Leadership (ETL) program. This role is responsible for guiding LPL Financial through the personification of its brand by helping to amplify industry-relevant insights and ideas from our core group of thought leaders.

This role also includes serving as the communications support for the company’s Chief Growth Officer, supporting his stakeholder engagements including speaking opportunities, guest bylines, employee townhalls, client presentations, social media presence and other activities.

By overseeing the entire ETL program and dedicating time to supporting one of the executives in the program, this role orchestrates the tight alignment, efficacy and accuracy of messaging while amplifying the voices that humanize LPL and foster a sense of trust and connection with the brand.

A storyteller by nature with an innate ability to simplify complex matters into compelling messaging, the individual in this role thrives in highly collaborative, fast-paced environments. The ideal candidate is a writer and an editor who can be agile in identifying the appropriate tone and nuanced style for the company’s thought leaders. You will have a deep understanding of owned, social and earned distribution channels and how to atomize editorial content so it’s relevant for each channel/platform and their respective audiences.

You will report to our SVP, Communications and Public Relations and will collaborate with your colleagues to define for our thought leaders the key messages that validate LPL’s industry leadership and strategic direction. You’ll be supported by an external agency that will partner with you on the creation and curation of content to help scale the thought leadership program quickly and effectively.

Your success is defined by the engagement of our thought leaders’ perspectives across channels and the contributions thought leadership plays to lifting overall brand sentiment. In addition, through your support of our Chief Growth Officer’s employee communication initiatives, the success of your contributions will be measured by his employee engagement scores.

This role is located in the company’s in Fort Mill, SC or San Diego. Hybrid or remote working are not an option for this role.


Working collaboratively with our leaders and with our integrated marketing and communication teams, the VP of Executive Thought Leadership will develop:

  • content pillars that reflect key perspectives for each thought leader

  • editorial concepts based on the personalized pillars

  • original and curated editorial content

  • editorial calendar and multimedia distribution strategy across social, earned and owned channels

  • effective workflows for collaborating with the company’s participants in the program

  • dynamic reporting and measurement protocols so the program is always fully optimized

  • through a deep understanding of LPL’s strategy and growth initiatives, develop communications for the company’s Chief Growth Officer, engaging with his office to prioritize his outreach to clients, employees, partners and the press.

What are we looking for?

We want strong collaborators who can deliver a world-class client experience. We are looking for people who thrive in a fast-paced environment, are client-focused, team oriented, and are able to execute in a way that encourages creativity and continuous improvement.


  • 10+ years of communications experience with a strong background in both corporate and and financial services communications.

  • Depth and breadth of knowledge in a regulated industry with a proven track record of simplifying complex matters and indexing high on storytelling across multiple stakeholders.

  • Deep understanding of content marketing and thought leadership initiatives with experience writing/editing/ producing for multiple stakeholders.

  • Proven experience as a trusted communications advisor to senior executives.

  • Success in developing a thought leadership program that brings a compelling human touch to the brand.


  • Highly effective writer, editor and content producer.

  • Respected for building a measurable cycle of advocacy, especially among clients and employees, through clear, concise and compelling communication strategies.

  • Experience working in a Fortune 500, fast-paced, dynamic company.

Pay Range:

$121,700.00 - $202,900.00

Actual base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location. Additionally, LPL Total Rewards package is highly competitive, designed to support your success at work, at home, and at play – such as 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more. Your recruiter will be happy to discuss all that LPL has to offer!

Why LPL?

At LPL, we believe that objective financial guidance is a fundamental need for everyone. As the nation’s leading independent broker-dealer, we offer an integrated platform of proprietary technology, brokerage, and investment advisor services. We provide you with a work environment that encourages your creativity and growth, a leadership team that is supportive and responsive, and the opportunity to create a career that has no limits, only amazing potential.

We are one team on one mission. We take care of our advisors, so they can take care of their clients.

Because our company is not too big and not too small, you can seize the opportunity to make a real impact. We are committed to supporting workplace equality, and we embrace the different perspectives and backgrounds of our employees. We also care for our communities, and we encourage our employees to do the same. This creates an environment in which you can do your best work.

Want to hear from our employees on what it’s like to work at LPL? Watch this!

We take social responsibility seriously. Learn more here

Want to see info on our benefits? Learn more here

Join the LPL team and help us make a difference by turning life’s aspirations into financial realities. Please log in or create an account to apply to this position. Principals only. EOE.

Information on Interviews:

LPL will only communicate with a job applicant directly from an @lplfinancial.com email address and will never conduct an interview online or in a chatroom forum. During an interview, LPL will not request any form of payment from the applicant, or information regarding an applicant’s bank or credit card. Should you have any questions regarding the application process, please contact LPL’s Human Resources Solutions Center at (855) 575-6947.