Pirelli was founded in Milan in 1872 and today stands as a global brand known for its cutting edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots. With its 5 regions (EMEA, APAC, NA, LATAM, RUSSIA & NORDICS), 19 production plants in 12 countries and a commercial presence in over 160, Pirelli has around 31,500 employees and had a turnover in 2018 of about 5.2 billion Euros. Pirelli is a Pure Consumer Tyre Company, producing tyres and services related for cars, motorcycles and bicycles, and has a particular focus on the High Value tyre market.