Main Purpose

Reporting to Marketing & E-commerce Director, Venchi APAC

Develop Venchi full product categories in APAC region, looking for sustainable growth and long-term client relationship

Strengthen product pillars and orchestrate new product launches using product, market and consumer expertise. Work closely with global and local teams across functionally to initiate Chocolate and Gelato activations and to develop category knowledge and culture within the organization

Contribute to Venchi product communication plan to develop brand / product awareness and elevate brand / product desirability in the market

This is a multi-faceted role spanning Product Marketing and Visual Merchandising for the entire Asia Pacific

Key Responsibilities

Propose and monitor marketing mix strategies to build integrated, engaging consumer brand experiences

Collect and analyze consumer and market insights and competition strategies to make recommendations

Implement new launches, maintain growth in pillar products and animate core collections

Initiate product focused campaigns and develop marketing mix strategies to elevate the Venchi product power in the region

Liaise and work closely with internal cross team locally and globally (retail, demand planning, CRM, digital and trade marketing, ecommerce, training, global product innovation / packaging and visual merchandising team, etc.) to ensure consistence and excellence of outputs, in line with project direction

Ensure optimal outputs in all product launches and renovations, elevating the storytelling on product superiority and craftsmanship, enhancing the brand presence with clear go-to market strategies

Responsible for overseeing given project performance, results & KPIs

Mobilize and work transversally to build broader business strategy

Make recommendations on the category based on consumer, market and competitors insights and expertise (launch analysis, strategic memo, etc.)

Be the Venchi product guardian, managing a smart mix of product 6Ps, include a clear price strategy to be in place

Product Planning, Forecasting and Operation Excellence

Manage close working relationships with Demand Planning and Operations team on forecasting and replenishment to ensure optimal product forecast accuracy across all touchpoints

Work closely with Commercial team to elevate consumer experience both offline and online

Put efforts to achieve a set of product focused operational excellence – product assortment, claim verification, BOM / codification, system landing. etc.

Visual Merchandising Capability

Develop Visual Merchandising strategy to ensure proper brand and product presence cross channels

Good quality control of VM include all campaigns / animations through close cooperation with global merchandising team, retail, trade marketing and training team, etc.

Build clear VM guideline and system to make sure store image cater to store design & marketing calendar

Cost and budget control

Contribute to Product Communication Plan

Contribute to develop market and consumer insights and work closely with global / local team to establish Venchi product content strategy

Ensure consistence of local produced product contents across all touchpoints

Work closely with global teams to ensure local insights well embedded with content creation

Competences

Bachelor’s degree or above, with minimum 8 years-experience in marketing field focusing on product marketing and category management

Big FMCG and Beauty brands with proven complex portfolio management and regional experience is preferred

Strategic thinking & entrepreneurial mindset

Strong ability to translate trends, market understanding, consumer knowledge into meaningful insights

Strong data analytical capability

Strong business acumen

Retail mindset

Striving for excellence with agility, rigor and resilience

Strong consciousness for brand desirability and sustainable business growth

Brand representative with strong communication skills

Proven credential in leadership

Team player with strong collaborative spirit

Mandarin & English fluent

Based in Shanghai, open for travels if business needs