We are looking for a highly motivated Trade Marketing Manager Wholesale to join our HQ based in Milan!

Reporting to the Senior Omnichannel Marketing Manager, you will play a crucial role in enhancing our brand presence in the Wholesale and Travel Retail channels.

This role will serve as a key hub in aligning and directing all of the critical cross-functional teams to deliver assortment, merchandising, programming and pricing strategies.

Key Responsibilities:

• Design and implement a proper trade marketing strategy tailored to wholesale channels to increase product visibility, sales, market share and achieve budget.
• Analyze wholesale channel performance, identify opportunities for growth, and optimize channel-specific marketing tactics.
• Scout, manage and collaborate with external agencies to design dedicated displays and merchandising plans for Wholesale and Travel Retail, ensuring alignment with brand identity.
• Develop visual merchandising guidelines based on product assortments, working closely with the Sales team to ensure consistency.
• Oversee the execution of pop-ups and special activations, focusing on optimal design and space utilization.
• Create a comprehensive Wholesale Marketing and promotional plan, aligned with Global Marketing guidelines, incorporating in-store experiences and tastings.
• Conduct market research and analyze consumer trends within wholesale and travel retail channels.
• Analyze sell-out data, including stock turnover, average ticket size, and best-sellers, to inform strategic decisions.
• Continuously monitor market trends, competitor activities, and emerging technologies to identify new opportunities and maintain the brand’s competitive edge in Wholesale and Travel Retail channels.

The Ideal Candidate:

• Over 7 years of experience in Trade Marketing, with a proven track record in driving market success.
• Fluent in English, with additional language skills considered an advantage.
• Based in the EMEA region but experienced in working on a global scale.
• Highly analytical, with a strong passion for products and their market performance.
• Effective communicator, skilled at engaging with stakeholders at all levels to clearly articulate Venchi's strategic vision.
• Commercially astute, with a data-driven mindset and the ability to assess market trends, identify trade opportunities, and devise actionable plans.
• Experienced in collaborating with external agencies to achieve business goals.
• Expertise in travel retail and wholesale channels, understanding their unique dynamics.
• … and of course a chocolate and gelato lover!

Join us at Venchi and help us bring the Italian way of life and delicious flavors to every corner of the world!

We look forward to hearing from you!