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Trade Business Intelligence Manager, SEA

Ferrero

Ferrero

Operations, Data Science
Singapore
Posted on Oct 7, 2024

Job Location: ​Singapore​

Singapore

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

The position, which reports to the Cluster General Manager during the Set Up phase and to the Head of Trade Marketing Long term, has the objective of:
1.Analyze customer trends (volumes, turnover, trade margin, promotional spending) and identify areas of opportunity in terms of promotional spending
2.Improve Trade Investment Management practices and evolve Southeast Asia to Trade Investment Optimization: building winning trade promotion programs that deliver optimal sales and profitability that benefits both Ferrero and customers and meet the collective goals.
3.Support Marketing in defining pricing strategies, with a calendar year perspective for the drafting of price lists
4.Contributes to the coordination of customer planning and directs the turnover planning tools, promotional turnover and investments by Country and customer
5.Manage the promotional price lever, determining its characteristics (drifts, extension, depth, SKU, ....) and efficiency in spending
6.Define, in collaboration with sales management, the allocation of the promo price budget from a channel/customer perspective, verifying its effectiveness and efficiency
7.Support planning activities that are associated with internal periodic budget updates; Long Term Planning (PS3); and external customer Joint Business Planning (JBP).

Main Responsibilities:

Customer/STT data analysis

  • Analyzes the trend of sell-in (customer / category / channel) and sell-out (customer / category), sharing take-outs with the in critical forums such as SMM, MBR and Monthly reviews as may be needed
  • Monitor and perform analysis on trade margin per client
  • Supports the company in interpreting business data (e.g., analysis of category and brand trends within channels/customers) and identifies possible critical issues/opportunities in terms of mix between Country /customers and mix of categories within Country /customers

Pricing Management

  • Analyzes the evolution of the prices of the assortment, verifying its consistency with the corridors defined by SBD (Group Sales Team)
  • Supports Marketing in defining pricing strategies, with a calendar year perspective, for the drafting of price lists (customer logic), sharing the relevant recommendations with the Sales Management
  • Participates in the definition of the promotional budget (price promo) and is responsible for its management, system loading if applicable and application, implementing the allocation between the different Countries/channels (modern vs out of home) as well as between customers / category

Price Promo

  • Manage the promotional price lever, determining its characteristics (drifts, extension, depth, SKU, ....) and spending efficiency
  • Defines, in collaboration with sales management, the allocation of the promo price budget from a channel/customer perspective, based on effectiveness and efficiency
  • Monitors, for the main promotional price operations, the level of achievement of the set objectives through ex ante and ex post effectiveness and efficiency assessments (ROI, PEI)
  • Defines the cross channel/customer cut price standards, through appropriate models that allow evaluations of promotional prices to be conducted
  • Analyzes the promotional strategy of customers and competitors, carrying out the relevant benchmarking
  • Shares key learnings & net take aways within the Cluster General Manager and with the Sales Management during key business review meetings

Who we are looking for:

  • ​​​University Degree in Business Administration, Economics or other relevant discipline

  • 7+ years of relevant commercial experience required and Good understanding of FMCG preferred

  • Ability to analyze category and product trends and translate them to executable strategies

  • Project management skills required, along with advanced communication and presentation skills

  • Ability to work in a matrix organization and across teams, with good stakeholder management

  • Budget management and control, strong analytical skills; Experience in Nielsen data analysis is preferred

  • Effective interpersonal skills to develop robust business relationships, adaptability and flexibility

  • Strong problem solving and collaboration skills

  • Advanced MS Office, SAP is considered a plus

  • Fluency in English, written and spoken

How to be successful in the role and at Ferrero:

We encourage all our people to think creatively to set personal targets and objectives and push new, better ways to work. Employee contribution and engagement at Ferrero is based on the individual, team and organization dimension, so should have the ability to work independently, as a part of the team and be able to build proper relations with stakeholders at all levels. A demonstrable consumer-focused attitude and autonomy in managing relationships will help you in building your position among stakeholders and achieving expected sales outcomes.